Saturday, March 16, 2013

Lavandera explainer video

Got the chance to do illustrations for an animated explainer video. I enjoyed this project since the client gave me creative freedom with the characters.

Here's the explainer video.
Lavandera is a web app that allows you to find laundry shops closest to you. It also allows you to manage laundries you sent. You can view the status of each laundry, from pick-up to delivery.



Here are some of the initial designs I made. At the start of my designs, the shop owner was a guy, but in end the client preferred a female character so this guy was out of the picture.

Guy shop owner.

Pile of laundry illustration.

Laundry shop staff, this character also did not make it to the cut. :(

Shopping bag and spaghetti! :) 


Final designs:
The client reviews the storyboard and the characters. After we have finalized these, I give the raw files to the studio for animation. I meet with the the animator to discuss the storyboard and possible animation for the slides.  Then we wait for the animator's output. Client reviews it, then gives some revisions, animator works on it again until the client approves and then finally it goes out for the public to view. :)

Approved female shop owner.

Customer illustration, I did 2 color options.


Flying laundry animation sequence.



The End. :)


8 comments:

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